:root {
  --paper: #f4efe6;
  --paper-2: #ece5d8;
  --card: #fbf8f2;
  --ink: #1d1b18;
  --ink-2: #4a453e;
  --muted: #7a7266;
  --line: #d9d0c1;
  --brick: #b8472a;
  --brick-dark: #973a21;
  --serif: "Newsreader", Georgia, "Times New Roman", serif;
  --sans: "Public Sans", -apple-system, "Segoe UI", Helvetica, Arial, sans-serif;
  --grain: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0.35 0 0 0 0 0.28 0 0 0 0 0.18 0 0 0 .07 0'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)'/%3E%3C/svg%3E");
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--paper) var(--grain); color: var(--ink); font: 17px/1.6 var(--sans); -webkit-font-smoothing: antialiased; overflow-x: hidden; }
a { color: inherit; }
h1, h2, h3, h4 { font-family: var(--serif); font-weight: 500; letter-spacing: -0.015em; line-height: 1.1; margin: 0; }
p { margin: 0; }
svg { display: block; }
.wrap { max-width: 1180px; margin: 0 auto; padding: 0 28px; }

/* header */
.top { position: sticky; top: 0; z-index: 20; transition: background .2s, border-color .2s; border-bottom: 1px solid transparent; }
.top.scrolled { background: rgba(244, 239, 230, .9); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px); border-color: var(--line); }
.top .bar { display: flex; align-items: center; justify-content: space-between; height: 72px; }
.logo { display: inline-flex; align-items: center; gap: 9px; font-family: var(--serif); font-size: 24px; font-weight: 600; text-decoration: none; letter-spacing: -.02em; }
.logo svg { width: 26px; height: 26px; }
nav { display: flex; align-items: center; gap: 30px; font-size: 15px; }
nav a { text-decoration: none; color: var(--ink-2); }
nav a:hover { color: var(--ink); }
.nav-cta { border: 1.5px solid var(--ink); border-radius: 999px; padding: 8px 17px; color: var(--ink) !important; font-weight: 600; transition: background .15s, color .15s; }
.nav-cta:hover { background: var(--ink); color: var(--paper) !important; }

/* buttons */
.btn { display: inline-block; background: var(--brick); color: #fff; text-decoration: none; font-weight: 600; font-size: 16px; padding: 15px 28px; border-radius: 999px; transition: background .15s, transform .15s; box-shadow: 0 1px 0 rgba(0,0,0,.08), 0 8px 20px -10px rgba(151,58,33,.7); }
.btn:hover { background: var(--brick-dark); transform: translateY(-1px); }
.btn.light { background: var(--paper); color: var(--ink); box-shadow: none; margin-top: 30px; }
.btn.light:hover { background: #fff; }
.link { font-weight: 600; text-decoration-thickness: 1.5px; text-underline-offset: 6px; text-decoration-color: var(--brick); }
.kicker { display: inline-flex; align-items: center; gap: 10px; font-size: 12.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--brick); margin-bottom: 20px; }
.kicker .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--brick); box-shadow: 0 0 0 4px rgba(184,71,42,.15); }

/* hero */
.hero { padding: 56px 0 96px; }
.hero-grid { display: grid; grid-template-columns: 1fr 1.05fr; gap: 56px; align-items: center; }
.hero h1 { font-size: clamp(42px, 5.4vw, 72px); }
.scribble { position: relative; white-space: nowrap; font-style: italic; }
.scribble svg { position: absolute; left: 0; right: 0; bottom: -10px; width: 100%; height: 16px; }
.lede { font-size: 19px; color: var(--ink-2); margin-top: 28px; max-width: 32em; }
.hero-actions { display: flex; align-items: center; gap: 26px; margin-top: 34px; flex-wrap: wrap; }
.promise { display: grid; grid-template-columns: repeat(3, auto); justify-content: start; gap: 0; margin-top: 44px; border-top: 1px solid var(--line); padding-top: 22px; }
.promise div { padding-right: 28px; margin-right: 28px; border-right: 1px solid var(--line); }
.promise div:last-child { border-right: 0; margin-right: 0; padding-right: 0; }
.promise b { display: block; font-family: var(--serif); font-size: 21px; font-weight: 500; }
.promise span { font-size: 13.5px; color: var(--muted); }

.hero-stage { position: relative; height: 560px; }
.browser { position: absolute; left: 0; top: 20px; width: 92%; background: var(--card); border-radius: 14px; overflow: hidden; box-shadow: 0 1px 0 var(--line), 0 40px 80px -30px rgba(50,35,15,.45), 0 0 0 1px rgba(29,27,24,.06); transform: rotate(-1.2deg); }
.chrome { height: 34px; background: #e4ddd0; display: flex; align-items: center; gap: 6px; padding: 0 12px; }
.chrome i { width: 10px; height: 10px; border-radius: 50%; background: #cbc2b2; }
.chrome span { margin-left: 14px; background: var(--card); border-radius: 6px; padding: 2px 14px; font-size: 11.5px; color: var(--muted); }
.phone { position: absolute; right: 0; bottom: 6px; width: 37%; background: #1d1b18; padding: 9px; border-radius: 34px; box-shadow: 0 50px 70px -30px rgba(40,25,10,.6); transform: rotate(3deg); }
.phone .site { border-radius: 26px; overflow: hidden; }
.stage-note { position: absolute; left: 4px; bottom: -6px; font-size: 12.5px; color: var(--muted); font-style: italic; font-family: var(--serif); }

/* sample site: bakery */
.site.bakery { background: #fbf4e8; color: #3b2414; font-family: var(--sans); }
.bakery .s-nav { display: flex; align-items: center; gap: 18px; padding: 16px 22px; font-size: 12px; color: #7a5a40; }
.bakery .s-nav b { font-family: var(--serif); font-size: 17px; color: #3b2414; margin-right: auto; font-weight: 600; }
.bakery .s-nav b em { color: #b3602b; }
.bakery .pill { background: #3b2414; color: #fbf4e8; border-radius: 999px; padding: 5px 12px; font-weight: 600; }
.bakery .s-hero { display: grid; grid-template-columns: 1.1fr .9fr; gap: 18px; padding: 18px 22px 10px; align-items: center; }
.bakery .s-eyebrow { font-size: 10.5px; letter-spacing: .1em; text-transform: uppercase; color: #b3602b; font-weight: 700; margin-bottom: 8px; }
.bakery h3 { font-size: 30px; line-height: 1.02; color: #3b2414; }
.bakery .s-text { font-size: 12.5px; color: #7a5a40; margin-top: 10px; }
.bakery .s-btns { display: flex; gap: 8px; margin-top: 16px; flex-wrap: wrap; }
.sb { display: inline-block; background: #b3602b; color: #fff; font-size: 11.5px; font-weight: 600; padding: 8px 13px; border-radius: 999px; text-align: center; }
.sb.ghost { background: transparent; color: #3b2414; box-shadow: inset 0 0 0 1.5px #3b2414; }
.sb.block { display: block; margin: 8px 14px 0; padding: 10px; }
.bakery .s-photo { border-radius: 12px; overflow: hidden; }
.bakery .s-photo svg { width: 100%; height: auto; }
.bakery .s-rev { padding: 14px 22px 20px; font-size: 11.5px; color: #7a5a40; }
.stars { color: #e0a232; letter-spacing: 1px; margin-right: 6px; }
.bakery.mini .s-nav { padding: 18px 16px 10px; }
.bakery.mini .s-nav b { font-size: 15px; }
.burger { width: 18px; height: 10px; border-top: 2px solid #3b2414; border-bottom: 2px solid #3b2414; }
.bakery.mini .s-photo { margin: 0 12px; border-radius: 14px; }
.bakery.mini h3 { font-size: 21px; padding: 14px 16px 0; }
.bakery.mini .s-text { padding: 0 16px; margin-top: 6px; font-size: 11.5px; }
.bakery.mini .s-rev { padding: 12px 16px 22px; font-size: 11px; }

/* marquee */
.strip { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); background: var(--paper-2); overflow: hidden; }
.marquee { padding: 18px 0; mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.track { display: flex; gap: 44px; width: max-content; animation: slide 46s linear infinite; font-family: var(--serif); font-size: 24px; font-style: italic; color: var(--ink-2); }
.track span::after { content: ""; display: inline-block; width: 6px; height: 6px; border-radius: 50%; background: var(--brick); margin-left: 44px; vertical-align: middle; opacity: .6; }
@keyframes slide { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .track { animation: none; } }

/* sections */
.section { padding-top: 120px; }
.section-head { max-width: 680px; margin-bottom: 52px; }
.section-head.split { max-width: none; display: grid; grid-template-columns: 1.1fr .9fr; gap: 56px; align-items: end; }
.section-head .side { color: var(--ink-2); font-size: 16.5px; }
.section h2 { font-size: clamp(34px, 4vw, 52px); }

/* compare */
.compare { position: relative; border-radius: 18px; overflow: hidden; height: 470px; background: #fff; box-shadow: 0 0 0 1px rgba(29,27,24,.08), 0 40px 70px -40px rgba(50,35,15,.45); user-select: none; touch-action: pan-y; cursor: ew-resize; }
.pane { position: absolute; inset: 0; }
.pane .label { position: absolute; bottom: 16px; left: 16px; background: rgba(0,0,0,.65); color: #fff; font-size: 12px; font-weight: 600; padding: 4px 12px; border-radius: 999px; }
.pane .label.new { left: auto; right: 16px; bottom: 16px; background: var(--brick); }
.after { clip-path: inset(0 0 0 46%); }
.handle { position: absolute; top: 0; bottom: 0; left: 46%; width: 2px; background: #fff; transform: translateX(-1px); box-shadow: 0 0 0 1px rgba(0,0,0,.08); outline: none; }
.handle span { position: absolute; top: 50%; left: 50%; width: 46px; height: 46px; margin: -23px 0 0 -23px; border-radius: 50%; background: #fff; color: var(--ink); display: grid; place-items: center; box-shadow: 0 6px 18px rgba(0,0,0,.2); }
.handle:focus-visible span { box-shadow: 0 0 0 3px var(--brick); }
.handle svg { width: 22px; height: 22px; }
.caption { margin-top: 14px; font-size: 13px; color: var(--muted); font-family: var(--serif); font-style: italic; }

.old-site { height: 100%; background: #e9eef5; font-family: "Times New Roman", Times, serif; color: #222; }
.o-head { background: linear-gradient(#2d4f8e, #1c3566); color: #fff; padding: 22px 26px 12px; }
.o-logo { display: block; font: bold 22px/1.2 Arial, sans-serif; letter-spacing: .02em; text-shadow: 1px 1px 0 #000; }
.o-links { display: block; margin-top: 10px; font: 13px Arial, sans-serif; color: #cfe0ff; text-decoration: underline; }
.o-banner { background: #ffde59; color: #c00; font: bold 20px Arial, sans-serif; text-align: center; padding: 10px; border-bottom: 2px solid #c9a400; }
.o-body { display: grid; grid-template-columns: 1fr 210px; gap: 22px; padding: 20px 26px; font-size: 14.5px; line-height: 1.45; }
.o-h { font: bold 16px Arial, sans-serif; color: #1c3566; margin: 4px 0 6px; text-decoration: underline; }
.o-col p { margin-bottom: 12px; }
.o-small { font-size: 11px; color: #777; }
.o-side { font: 13px Arial, sans-serif; }
.o-img { height: 150px; background: repeating-linear-gradient(45deg, #c8ced8, #c8ced8 8px, #d5dae2 8px, #d5dae2 16px); border: 3px ridge #999; display: grid; place-items: center; color: #777; margin-bottom: 10px; }
.o-side p { color: #c00; font-weight: bold; }

.new-site { height: 100%; background: #f3f6f4; color: #14302a; font-family: var(--sans); }
.n-head { display: flex; align-items: center; gap: 26px; padding: 22px 34px; font-size: 13.5px; color: #4a6660; }
.n-head b { margin-right: auto; font-family: var(--serif); font-size: 22px; color: #14302a; font-weight: 600; }
.n-head b em { color: #1f7a63; }
.n-call { background: #14302a; color: #fff; padding: 8px 16px; border-radius: 999px; font-weight: 600; }
.n-hero { display: grid; grid-template-columns: 1.1fr .9fr; gap: 34px; padding: 28px 34px; align-items: center; }
.n-eyebrow { font-size: 11.5px; letter-spacing: .1em; text-transform: uppercase; font-weight: 700; color: #1f7a63; margin-bottom: 12px; }
.n-hero h3 { font-size: 46px; line-height: 1; color: #14302a; }
.n-hero p { color: #4a6660; margin-top: 14px; font-size: 15px; }
.n-btns { display: flex; gap: 10px; margin-top: 22px; }
.nb { background: #1f7a63; color: #fff; padding: 11px 20px; border-radius: 999px; font-weight: 600; font-size: 14px; }
.nb.ghost { background: transparent; color: #14302a; box-shadow: inset 0 0 0 1.5px #14302a; }
.n-rev { margin-top: 18px; font-size: 13px; color: #4a6660; }
.n-cards { display: grid; gap: 12px; }
.n-cards div { background: #fff; border-radius: 14px; padding: 16px 18px; display: grid; grid-template-columns: 30px 1fr; column-gap: 12px; box-shadow: 0 1px 0 rgba(20,48,42,.06), 0 10px 24px -16px rgba(20,48,42,.4); }
.n-cards svg { width: 26px; height: 26px; color: #1f7a63; grid-row: span 2; align-self: center; }
.n-cards b { font-size: 15px; }
.n-cards span { font-size: 13px; color: #4a6660; }

/* work */
.work { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.card-work { display: flex; flex-direction: column; gap: 18px; }
.frame { position: relative; border-radius: 16px; padding: 22px; min-height: 300px; overflow: hidden; display: flex; flex-direction: column; box-shadow: 0 0 0 1px rgba(29,27,24,.06), 0 30px 50px -36px rgba(50,35,15,.6); transition: transform .25s; }
.card-work:hover .frame { transform: translateY(-4px) rotate(-.4deg); }
.w-nav { display: flex; align-items: center; justify-content: space-between; font-size: 11.5px; margin-bottom: 34px; }
.w-nav b { font-family: var(--serif); font-size: 17px; font-weight: 600; }
.w-pill { padding: 5px 11px; border-radius: 999px; font-weight: 600; }
.frame h4 { font-size: 28px; line-height: 1.05; max-width: 10em; }
.frame p { font-size: 13px; margin-top: 10px; opacity: .8; max-width: 18em; }
.w-row { display: flex; gap: 6px; flex-wrap: wrap; margin-top: auto; padding-top: 20px; }
.w-chip { font-size: 11px; padding: 4px 10px; border-radius: 999px; }
.w-art { position: absolute; right: 16px; top: 74px; width: 110px; opacity: .95; }
.dental { background: #e3efee; color: #17393b; }
.dental em { color: #2f6f73; } .dental .w-pill { background: #2f6f73; color: #fff; } .dental .w-chip { background: #fff; }
.auto { background: #1f2126; color: #f1efe9; }
.auto em { color: #f2c14e; } .auto .w-pill { background: #f2c14e; color: #1f2126; } .auto .w-chip { background: #34373e; }
.salon { background: #f5e6e1; color: #4a2724; }
.salon em { color: #a45c55; } .salon .w-pill { background: #4a2724; color: #f5e6e1; } .salon .w-chip { background: #fff7f4; }
.meta h3 { font-size: 23px; }
.meta p { color: var(--ink-2); font-size: 15px; margin-top: 6px; }

/* steps */
.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1.5px solid var(--ink); }
.steps li { padding: 28px 28px 10px 0; }
.steps li + li { padding-left: 28px; border-left: 1px solid var(--line); }
.steps .num { font-family: var(--serif); font-size: 15px; color: var(--brick); display: block; margin-bottom: 40px; font-weight: 600; letter-spacing: .05em; }
.steps h3 { font-size: 25px; margin-bottom: 12px; }
.steps p { color: var(--ink-2); font-size: 15.5px; }

/* pricing */
.pricing-band { background: var(--ink); color: var(--paper); margin-top: 120px; padding-bottom: 120px; position: relative; }
.pricing-band::before { content: ""; position: absolute; inset: 0; background: var(--grain); opacity: .6; pointer-events: none; }
.pricing { position: relative; display: grid; grid-template-columns: .9fr 1.1fr; gap: 72px; align-items: start; }
.pricing .kicker { color: #e2875f; }
.pricing-copy p:not(.kicker) { color: #c9c0b1; margin-top: 22px; max-width: 26em; }
.price-card { background: var(--card); color: var(--ink); border-radius: 20px; padding: 10px 34px 32px; box-shadow: 0 40px 80px -40px rgba(0,0,0,.8); }
.price-row { display: grid; grid-template-columns: 180px 1fr; gap: 24px; align-items: baseline; padding: 26px 0; border-bottom: 1px solid var(--line); }
.amount { font-family: var(--serif); font-size: 56px; font-weight: 500; line-height: 1; letter-spacing: -.03em; }
.per { display: block; font-size: 14px; color: var(--muted); margin-top: 8px; }
.price-row p { color: var(--ink-2); font-size: 15.5px; }
.included { list-style: none; margin: 26px 0 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 12px 22px; font-size: 15px; }
.included li { padding-left: 26px; position: relative; }
.included li::before { content: ""; position: absolute; left: 3px; top: 8px; width: 11px; height: 6px; border-left: 2px solid var(--brick); border-bottom: 2px solid var(--brick); transform: rotate(-45deg); }

/* faq */
.faq-sec { display: grid; grid-template-columns: .8fr 1.2fr; gap: 56px; align-items: start; }
.faq-sec .section-head { position: sticky; top: 110px; }
.faq { border-top: 1.5px solid var(--ink); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; cursor: pointer; padding: 24px 44px 24px 0; font-family: var(--serif); font-size: 23px; position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 50%; transform: translateY(-50%); font-family: var(--sans); font-size: 26px; font-weight: 300; color: var(--brick); transition: transform .2s; }
.faq details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq details p { padding: 0 44px 26px 0; color: var(--ink-2); max-width: 40em; }

/* contact */
.contact { margin-top: 120px; }
.contact-in { text-align: center; padding: 90px 28px; border-top: 1px solid var(--line); }
.contact h2 { font-size: clamp(32px, 3.6vw, 46px); }
.contact p { color: var(--ink-2); margin: 18px auto 32px; max-width: 30em; }

/* footer */
.foot { background: var(--ink); color: #c9c0b1; padding-top: 56px; font-size: 15px; }
.foot .logo { color: var(--paper); }
.foot-in { display: flex; justify-content: space-between; gap: 40px; flex-wrap: wrap; padding-bottom: 40px; border-bottom: 1px solid #3a362f; }
.foot-in > div > p { margin-top: 10px; }
.foot-cols { display: flex; gap: 64px; flex-wrap: wrap; }
.foot-cols b { display: block; color: var(--paper); font-size: 13px; letter-spacing: .08em; text-transform: uppercase; margin-bottom: 12px; }
.foot-cols a { display: block; text-decoration: none; margin-bottom: 6px; }
.foot-cols a:hover { color: var(--paper); }
.foot address { font-style: normal; line-height: 1.7; }
.fine { display: flex; justify-content: space-between; padding-top: 20px; padding-bottom: 30px; font-size: 13px; color: #8d8476; }

/* responsive */
@media (max-width: 1020px) {
  .hero-grid { grid-template-columns: 1fr; gap: 48px; }
  .hero-stage { height: 520px; max-width: 640px; width: 100%; margin: 0 auto; }
  .section-head.split { grid-template-columns: 1fr; gap: 18px; }
  .work { grid-template-columns: 1fr 1fr; }
  .steps { grid-template-columns: 1fr 1fr; }
  .steps li:nth-child(3) { padding-left: 0; border-left: 0; }
  .steps li:nth-child(n+3) { border-top: 1px solid var(--line); }
  .pricing, .faq-sec { grid-template-columns: 1fr; gap: 40px; }
  .faq-sec .section-head { position: static; margin-bottom: 0; }
  .n-hero h3 { font-size: 36px; }
}
@media (max-width: 680px) {
  body { font-size: 16px; }
  .wrap { padding: 0 16px; }
  nav a:not(.nav-cta) { display: none; }
  .hero { padding: 28px 0 70px; }
  .lede { font-size: 17.5px; }
  .promise { grid-template-columns: 1fr 1fr 1fr; }
  .promise div { padding-right: 10px; margin-right: 10px; }
  .promise b { font-size: 17px; }
  .promise span { font-size: 12px; }
  .hero-stage { height: 400px; }
  .browser { width: 100%; }
  .bakery .s-hero { grid-template-columns: 1fr; }
  .bakery .s-hero .s-photo { display: none; }
  .bakery h3 { font-size: 24px; }
  .bakery .s-nav span:not(.pill) { display: none; }
  .phone { width: 46%; }
  .section { padding-top: 84px; }
  .compare { height: 520px; }
  .o-body { grid-template-columns: 1fr; }
  .o-side { display: none; }
  .n-head span:not(.n-call) { display: none; }
  .n-head { padding: 18px; }
  .n-hero { grid-template-columns: 1fr; padding: 10px 18px; gap: 18px; }
  .n-hero h3 { font-size: 30px; }
  .n-cards { display: none; }
  .work { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; }
  .steps li, .steps li + li { padding: 24px 0 8px; border-left: 0; }
  .steps li + li { border-top: 1px solid var(--line); }
  .steps .num { margin-bottom: 14px; }
  .price-card { padding: 4px 20px 26px; }
  .price-row { grid-template-columns: 1fr; gap: 8px; }
  .included { grid-template-columns: 1fr; }
  .pricing-band { margin-top: 84px; padding-bottom: 84px; }
  .contact { margin-top: 84px; }
  .faq summary { font-size: 20px; }
  .foot-cols { gap: 32px; }
  .fine { flex-direction: column; gap: 4px; }
}